Our work since 2015, has taught us that we can both entertain and accelerate positive social change through story telling.
We constantly endeavor to understand what makes children get involved, what makes them interested in the issues hidden inside the stories and how we can present the story in a way that is meaningful enough to elicit a response from the children.
We have learned that lasting change occurs when children are able to make a personal connection.
With these in mind we have devised four strategies to use entertainment to inspire and induce social change.